The general rule is: take advantage of gaps in the market
A gap in the market exists when there is no corresponding offer on the market for the needs of certain customers. Gaps in the market arise when demand and thus customer wishes change or...
Monthly Archive: November 2020
How do I find a business idea
A guide to developing your own business idea As a rule, successful founders or entrepreneurs are not inventors, but innovators. You don’t always benefit from flashes of inspiration or years of research / development. Rather, they...
Outsourcing start-up jobs and work
As a company founder, you are usually overwhelmed by work. At first you have no or few employees and everything is up to you. You quickly run out of time to implement your actual business idea and...
Bench Marketing
Today we will learn from the “Gabler Lexicon Entrepreneurship”, which was written by Professor Dr. Tobias Kollmann, everything you need to know about benchmarking. Professor Kollmann holds the chair for business administration and information systems,...
Workplace of the future
Why to build a Virtual Working Space? In the age of hyper-competition, increasing cost pressure and a growing competitive situation, flexibility and asset protection are important trump cards. But can personal freedom and cost minimization...
Conversion of employees into self-employed
It speaks in favor of dependent employment if an activity that was previously carried out within the framework of an employment relationship has been converted into an independent contractual relationship by means of an...
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